YO! Sushi for Pride London 2018
Campaign idea, activation and headlines for YO! Sushi at London Pride.
We removed all the labels from the website, social media platforms and High Street Kensington restaurant front to show its support for Pride in London. My idea was in response to Pride's latest research that showed the LGBTQ+ community feels over-labelled. Coupled with the fact that YO! doesn't use labels on it's freshly prepared food. The campaign picked up a lot of positive press and was one of Campaign's best Pride activations this year.
