Sky Germany wanted to boost subscriptions for the Sky Movies package during the Christmas period. We were briefed to create a rich media page takeover that showcased some of the biggest movie titles on offer and encouraged existing Sky customers to upgrade to the Sky Movies bundle.

As with all page takeovers, the challenge was to create something engaging, which would draw the viewer in and keep them watching. We produced an immersive animation that put the viewer at the centre of the action, taking them through the TV set on an exciting, armchair sled ride into the world of Sky Christmas movies.