Concept 1 - Original scamp with working headline
Concept 1 - Final artwork with new campaign headline based on original scamp. This was the final poster.
Concept 2 Scamp - LET IT SURGE Guinness Snowboarder.
A snowboarder or skier ploughs through the famous, swirling texture of the Guinness pour. This would was also built to be a 6s short-form social ad.