European print campaign for Guinness.
Establish Guinness as a winter drink in European markets.
Primarily a print and OOH campaign but with support from experience and on-trade.
Baileys Christmas Reindeer Campaign 2019.
Senior Art Director
Agency & Role : BMB – Writer/Art Director
Info : Head Creative on all Npower communications including TV, Press, Print and Radio. An absolute pleasure working with the super talented team at Aardman.
An 90 sec film showcasing the high-end Priorin production facility in Alcala De Henares, Spain.
The film is aimed at the Chinese market.
Mondelez snack occasion print, press, in-store and toolkit.
Shot in Bremen Germany over 10 days. 116 different snacks were shot in a variety of scenarios to cover a year's worth of snack occasions at different times of the day.
Schweppes Flavour Portals - on and off trade
Client: Christian Aid.
Agency & Role : BMB – Freelance Writer/Art Director
Info : Pitch winning campaign for Christian Aid. The charity changed their entire business model around this idea.
Client: Society In Science. The Branco Weiss Fellowship.
Agency & Role : Mad Cow Films – Freelance Creative/Writer
Brief: A big budget viral for a Science fellowship. The aim was to get new post doc scientists to apply to the fellowship to fund and further their research.
Client: Monitise
Agency & Role : Social – Freelance Writer
Info : I wrote five short scripts showing banking trends through the years.
Client: Sky
Agency & Role: Sapient Nitro. Senior Art Director.
Brief:
When customers leave Sky there is often a period of regret shortly after they cancel their contracts. We were asked to use the occasion of Halloween and the medium of email to target such customers and win them back.
The Solution:
We took over people's inboxes with a spooky and disruptive email that encouraged them to reverse the decision that had been haunting them. We even personalised the subject line of every email to really freak them out.
Brief:
Over the month of February, Sky offers a channel dedicated to love and romance. We were briefed to create an email campaign that used Sky Movies Valentine to encourage and promote upgrades to the Sky Movies package among existing Sky customers.
The Solution:
We created the Sky Valentines Day Top Tips. Over a ten day period building up to the launch of the Sky Movies Valentine channel we sent customers a daily tip on how to have a more successful Valentines Day. Each tip was brought to life with a gif from one of the movies available on the Valentines channel. Below are a few examples:
Sky Germany wanted to boost subscriptions for the Sky Movies package during the Christmas period. We were briefed to create a rich media page takeover that showcased some of the biggest movie titles on offer and encouraged existing Sky customers to upgrade to the Sky Movies bundle.
As with all page takeovers, the challenge was to create something engaging, which would draw the viewer in and keep them watching. We produced an immersive animation that put the viewer at the centre of the action, taking them through the TV set on an exciting, armchair sled ride into the world of Sky Christmas movies.
Agency & Role : Neon – Freelance Writer
Info : To write 7 second scripts inspired by famous movies. These would be used as online entry examples for a competition by Windows 7 for the London Film Festival. Entrants were invited to film their own 7 second versions and upload them to the site. The winner won screenings for their work at the BFI festival, amongst other prizes. Supporting social copy was also created.
Client: SAB - Pilsner Urquell Europe
Agency & Role : The Bank – Snr Art Director / Creative
Info : Pilsner Urquell is the official beer of the Open Golf tournament. The work included creating a brand toolkit as well as on and off trade activations and PR events.
Client: Nissan Europe
Agency & Role : TBWA G1 Paris. Art Director / Creative
Info : Briefed to create a TV launch campaign for the new Nissan Murano. The Murano was the first "crossover" car from Nissan incorporating the engine of the 350Z Sports car and the 4x4 capabilities and tech of the Nissan off road cars. We created a number of short documentaries whereby a Sports car designer and a 4x4 Engineer were locked in a room together to design something special. Unfortunately their backgrounds clashed and they did not get along. They did create something special however.
Client: Coutts Bank
Agency & Role : The Bank – Writer/Art Director
Info : Created an event for private bank Coutts. The 3 day event was to showcase the ways in which Coutts targets and selects prospective customers to bank with them. The event was called The Coutts Profiles and was loosely based on the TV show spooks.
Client: SAB - Pilsner Urquell Europe
Agency & Role : The Bank – Art Director / Writer
Info : Pilsner Urquell runs a Europe wide master bartender competition and awards ceremony. The creative work included a toolkit of all marketing.
Client: Nissan Europe
Agency & Role : TBWA G1 Paris. Art Director / Writer
Info : Print, press and TV for the Nissan Micra. To fit under Shift_Space, Shift_Power and Shift_Performance. These are some of the concepts.
Client: Smirnoff
Agency & Role : RPM Snr Art Director / Creative
Info : On-trade activation options for a Smirnoff nationwide student activity. called Go! Go! Rio!
Client: American Express
Agency & Role : Momentum Worldwide. Art Director / Copywriter
Info : Experiential activity for American Express on Oxford Street in the run up to Christmas. Oxford Street in London is closed from traffic and pedestrianised for one weekend before Christmas. AMEX are the official sponsor of this weekend. The brief was to create activity and assets. We produced everything from gift wrapping stations to balloons and gift wrapped vehicles.
Client: T-Mobile
Agency & Role : Orange Digital. Art Director / Creative
Info : Create an interactive webpage for T-Mobile to select what type of content you would like pushed to your mobile phone. Had to be within the company guidelines.
Client: IKEA
Agency & Role : BMB Art Director / Copywriter
Info : Quick turn around traffic driving press ads. A new ad every 2 weeks. Each element was individually shot and dressed for the ad.
A simple 6 page DM Virgin Media comparison piece with an added drop down table to compliment a bespoke letter and envelope.
48 sheet and 6 sheet print ads for Sky One shows Bones and 24.
Client: Pilsner Urquell.
Agency & Role : The Bank – Art Director/Writer
Info : Create an animated Christmas card for Pilsner Urquell
Client: Pilsner Urquell Europe
Agency & Role : The Bank - Art Director
Info : Create a bespoke gift for guest of the Pilsner Urquell brewery in Pilsen. I designed a 2 piece pin badge. Each numbered and made of gold.
